A new chapter: Learnings from building a free enrichment tool for 1,000+ HubSpot teams

A year ago AccountScout started as a weekend project — a free replacement for HubSpot's soon-to-be-sunset Company Insights. Today, 1,000+ teams have used it to enrich more than 3.3 million companies in HubSpot.

I've loved building AccountScout to fill a gap for the HubSpot ecosystem, but the hard reality is that providing a free enrichment product as a solo founder is no longer sustainable.

As a result the free tier of AccountScout will officially shut down on April 12, 2026.

Here's what that means for existing free users:

  1. Your enriched data isn't going anywhere. Every property AccountScout has written to your HubSpot portal is yours. Nothing changes, nothing gets deleted.
  2. Automatic enrichment will stop running April 12th. New company records created after that date won't be enriched automatically and the AccountScout UI card will no longer be available.
  3. If you want to keep enrichment running. I'll be offering a limited number of custom data sprints focused on data hygiene and custom research tailored to your specific requirements.

If this is the kind of work your team needs, book a call or send an email and I'll walk through what a sprint could look like for your specific situation.

Let me know if you have any questions, I'm here to help with the transition any way I can.

And most of all, thank you. Seeing so many companies in the HubSpot ecosystem use AccountScout has meant a lot 🧡

Stuart Balcombe headshot
Stuart Balcombe
Founder, AccountScout

Data Sprint

Instead of a self-serve product I'm working 1:1 with companies to leverage the AccountScout infrastructure and learnings in focused sprints.

What you get:

Audit your existing HubSpot properties and fill rates
Identify gaps in your data and find the specific signals that separate your best customers from time-wasters.
Build custom workflow actions specific to the data your business needs
Native HubSpot workflow actions that research your specific questions automatically — e-commerce detection, hiring analysis, retail locations, and anything else your business needs.
Enrich your existing records and automate ongoing workflows
One-time bulk enrichment of your existing records, with optional ongoing automation for new records as they enter your portal.
Report on the impact
Fill rates, attribution showing what was enriched and by which source, and historical snapshots so you can track how your data completeness improves over time.

One-time build + bulk enrichment:

(includes up to 10,000 records)

Contacts or Companies
$2,750
Contacts + Companies
$4,995
Ongoing enrichment
Credits based on your needs
Book a Call

Questions

What happens to my existing AccountScout install?

The free tier will officially shut down on April 12, 2026. Your enriched data stays in HubSpot permanently, nothing changes, nothing gets deleted. After that date, automatic enrichment for free accounts will stop and the AccountScout UI card will no longer be available.

Why are you sunsetting the free product?

The hard reality is that providing a free enrichment product as a solo bootstrapped founder is no longer sustainable. The most valuable learning over the past year has been that data "enrichment" isn't a problem you solve by simply turning on a data provider — the real impact comes from custom solutions tailored to each team's specific needs. I want to focus entirely on that work.

How is a Data Sprint different from the free product?

The free product filled the same company fields for every portal without any specific context that could improve accuracy or validate the data against what that portal really needed. A Data Sprint is a 1:1 engagement where I leverage the AccountScout infrastructure and learnings to build custom workflow actions that answer your specific questions — questions and make the data available where your team works. We'll audit your data, identify gaps, and build workflows tailored to your needs.

How does pricing work?

Each sprint is a one-time build + bulk enrichment: $2,500 for contacts or companies, $4,500 for both with up to 10,000 records included in the base price. This includes the data audit, custom workflow actions specific to the data your business needs, bulk enrichment of your existing records, and impact reporting with fill rates and attribution. Ongoing enrichment of new records is optional and billed via custom credits based on your specific data needs.

What happens after the sprint?

You have custom workflow actions and automated workflows running inside HubSpot. Ongoing enrichment of new records is optional and billed via custom credits based on your specific data needs.

Who's behind AccountScout?

Stuart Balcombe. I've spent the last 3 years obsessing about product and growth problems in the HubSpot ecosystem. AccountScout started as a weekend project and grew to 1,000+ installs. You'll work directly with me on every engagement.