AccountScout

Automatically enrich company properties in HubSpot - for free

Remember when HubSpot's company insights used to be free?

Yeh me too 😢 Now Breeze Intelligence (not free) is required for basic enrichment when you add a new company record.

And since full blown enrichment tools are pricey to integrate with HubSpot, we’re building the spiritual successor to company insights.

If you want simple company enrichment that just works in HubSpot, drop us your email and we’ll let you know when it's ready.

App screenshot

Details we're sweating

Company insights parity
Enrichment for the 22 company data points covered by HubSpot's soon to be sunset company insights feature (top priority).
Data quality and coverage
What use is an enrichment tool if it's wrong. Accurate, up-to-date enrichment across diverse company types and industries is the goal.
Built exclusively for HubSpot
A proper HubSpot integration. Enrich existing properties, don't overwrite data or create duplicates, extend HubSpot with company UI cards and workflow actions (coming soon).
Plug and play
Zero configuration needed to start automatically updating default company properties. Install the app in a couple of clicks and it just works.

Wall of love 🧡

AccountScout has been a game-changer for our HubSpot CRM! It saves us valuable time by automating data enrichment, ensuring we always have the most accurate and up-to-date information. The added clarity around our Ideal Customer Profile (ICP) has helped us focus on the right accounts and improve our outreach. We no longer waste time on manual research, our data is cleaner, our decisions are more informed, and our team is more efficient. Highly recommend it for anyone looking to supercharge their HubSpot CRM!

Erik Hooijer headshot
Erik Hooijer
Founder, FitMarketing

I started using AccountScout in response to the upcoming sunset of HubSpot's Company Insights on March 17th. I needed a simple, cost-free solution that could replace it for both myself and my customers—without changing the way we work. AccountScout does exactly that by automating company record enrichment. It integrates effortlessly, enriching over 20 company properties—including annual revenue, industry, and social media profiles—without any manual effort. All the data I relied on before are still there, keeping my workflow unchanged. Unlike other tools that require credits or have usage limits, AccountScout is completely free and built exclusively for HubSpot. It enriches existing properties without creating duplicates or overwriting valuable data. If you’re looking for a reliable way to maintain enriched company data in HubSpot with the upcoming changes I highly recommend giving AccountScout a try.

Karin Tamir headshot
Karin Tamir
CEO @ Glare Marketing

I've been working with HubSpot for years and I was really disappointed to see HubSpot’s native company insights move to a paid model—it was a powerful tool for those of us who *know, know*. When working with early stage startups, every dollar and minute counts, and AccountScout fills that gap perfectly. It saves my client’s sales team valuable time and effort, allowing them to focus on revenue-generating activities instead of manual data entry. It also helps us automate aspects of lead scoring.

Having partners like this in the HubSpot ecosystem—who truly think about real-life challenges and design tools that solve them—is key. As an agency working with many HubSpot clients, I love knowing I have AccountScout in my toolkit.

Thank you, Stuart, for thinking of this! It’s really appreciated, and I can’t wait to see what else you roll out.

Chanelle Statti headshot
Chanelle Statti
Founder, Little Rev Engine

👏 AccountScout to the rescue! I wanted to run a localized ABM marketing strategy in conjunction with our referral program at Castle HR, but I needed to start with accurate firmographic data for my client base and incoming prospects. We’re running a fresh and clean new HubSpot instance which we recently migrated our contacts to. As I was considering a couple enrichment options including purchasing Breeze Intelligence credits- voila, kismet! Checking LI, I saw my pal Stuart JUST announced he'd created AccountScout. I had it integrated with HubSpot in minutes, and I'm now sitting on all the data I need to run a kickass localized outreach program as well as knowing every new record that comes into my CRM will be enriched to help me make data driven decisions - Thank you!

Julia Winn headshot
Julia Winn
CMO @ Castle HR

A CRM without a base layer of always-on data enrichment is a liability that compounds daily. AccountScout provides critical basic enrichment at the most competitive price available (it's free!) and let's us and our clients choose the best provider for premium data enrichment points based on very specific needs. This is our new first app install on new client portals.

Corey Berse headshot
Corey Berse
Founder & CEO, SOUNDFRONT

I emailed everyone I know this morning about AccountScout. (Even my mom—who still thinks “HubSpot” is a coffee shop.) Why? Because HubSpot is sunsetting company insights auto-enrichment, and that means a lot of company records are about to look very empty. Enter AccountScout—a free app from Stuart Balcombe that saves the day. It automatically enriches company records, just like before. Oh, and installing it might be the easiest thing I’ve done all year—just a few clicks and you’re set..

Casey Hawkins headshot
Casey Hawkins
Profoundly Certified HubSpot Pro

Frequently asked questions

What exactly is AccountScout?

A HubSpot native app that automatically enriches company details when a new record is created (similar to HubSpot Insights).

Why should I care about AccountScout now?

HubSpot Insights is being sunset on March 17, 2025. AccountScout offers a smooth (and free) transition path, focused on parity of company data enrichment without usage limits, pricey enrichment tools or Breeze credits.

Is it really free?

Yes! The plan is for basic company data enrichment to be completely free. No credit system, no usage limits, no catches.

If you'd like to support this project financially consider a paid subscription to the ConnectedGTM newsletter.

How is this different from Breeze Intelligence?

HubSpot's Breeze Intelligence uses a credit-based system and provides many advanced enrichment options, AccountScout provides basic company data enrichment for unlimited companies with no credits required.

What data does AccountScout enrich?

We currently enrich 21 of the 22 data points previously provided by HubSpot Insights (the goal is to get to parity ASAP). Today you get (when available):

Data Point HubSpot Property (internal) Description
Annual Revenue annualrevenue Stored as a number
City city Company headquarters city
Country/Region country Company headquarters country
Description description Company description from API response
Facebook Company Page facebook_company_page Facebook page URL
Industry industry Company industry classification
Is Public is_public Company public/private status
LinkedIn Bio linkedinbio Company LinkedIn page description
LinkedIn Company Page linkedin_company_page LinkedIn URL
Company Name name Company name
Number of Employees numberofemployees The number of employees who work for the company.
Phone Number phone Company phone contact
State/Region state Company headquarters state/region
Timezone timezone Timezone of company headquarters
Street Address address Street address of the company, including unit number.
Street Address 2 address_2 Additional address of the company.
Total Money Raised total_money_raised The total amount of money raised by the company.
Postal Code zip Postal or zip code of the company.
Twitter Handle twitterhandle The main twitter account of the company.
Website URL website_url The main website of the company.
Year Founded founded_year Year company was established.
Web Technologies Coming Soon web_technologies Technology stack used
How does the HubSpot integration work?

AccountScout integrates natively with your HubSpot account. It provides automatic enrichment of new company records and a UI card on company records for one-click data enrichment. More comprehensive scouting reports and workflow actions are coming soon.

What happens to my existing HubSpot Insights data?

Your existing data remains intact. AccountScout never overwrites your data, it only enriches the default HubSpot properties in your company records that do not have values.

Who's behind AccountScout?

Built by Stuart Balcombe, founder of ConnectedGTM, who's spent the last 3 years obsessing about product and growth problems specifically in the HubSpot ecosystem.

Is my data secure?

Absolutely. AccountScout operates as a native HubSpot app, following all HubSpot's security and privacy requirements. We request the minimum scopes and access required to enrich your company data.

Our backend server and database is hosted on Render, which runs on top of Amazon Web Services.

Amazon’s data center operations have been accredited under:

  • ISO 27001
  • SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously SAS 70 Type II)
  • PCI Level 1
  • FISMA Moderate
  • Sarbanes-Oxley (SOX)
Can I use it now?

Very soon! New early access invites are being sent out every day. The best way to get an invite is to hop on the waiting list.

What if I still have questions?

Great! Please email and we’ll happily update this doc.